Integrating the survey into your web site

There are three things that you can do to make the survey appear to be part of your web site. Some of them require some understanding of HTML.

1. Create your own survey entry page on your web site and give this URL to survey respondents. This page can reside on your intranet or on the internet. After you create a survey, you can elect to create an easy-access page. When you create this page, you will be given a web page that you can embed as a link on your web site.

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2. Frame the survey in a page on your own website. If you are familiar with HTML frames, you can use them to make the survey appear to run from your website. To do this, use the easy-access page (described above) as the source for a framed page on your web site. Then, when respondents complete the survey, they will remain inside the frame that they started in. Be careful not to make the size of the survey frame too small. Our surveys are designed to use most of an 800x600 pixel screen. That this option is recommended only if you are familiar with HTML and web site design.


3. Specify an exit page when you create the survey. If you specify an exit page when you create your survey, users will be routed to this page when they finish the survey. You can use this feature to create your own thank you message and pass along any final information to respondents.

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True Market Research Websites

Market research can be expensive, and it takes a fair amount of time and thought to

do well, so why do it? The short answer is that management wants to make informed decisions and to ensure that they’re keeping their finger on the pulse of the guy who employs them – the customer.
When pondering market research, generally companies are considering a decision that involves a significant investment, or that has a large potential for risk if they were to make the wrong decision. In some cases they’re trying make a million dollars on a new product, and in other cases they’re simply trying to hedge their lets to make sure that they protect the markets that they already have a stake in.

Knowledge is Power! Market research is all about increasing your understanding of the market, of the customers’ motivations or their frustrations that may not have even reached the surface yet, but are a on a slow boil that could upset the applecart. Knowing something more than your competitor can be the difference between success and failure, and in many cases the customers are the ones that know best. This is where you and I, the customers, can make some good money....

Maybe that product idea that your company has been kicking around for months is actually something that holds great potential, but your group is deadlocked over whether it should be pursued or not. Some customer feedback could help to break that tie.

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Market research is simply a more systematic approach to gathering customer feedback and ensuring that the feedback is as independent and unbiased as possible. In addition to the actual research findings, another common benefit is that research tends to focus the team on the needs and expectations of the customers. This is particularly beneficial because many people tend to believe that they are representative of a typical customer. The reality is that anyone employed in an industry tends to be much more knowledgeable, interested and sensitized to the topic than is a typical customer. Conducting market research seems to remind employees that everything that they do should be in service of that ‘typical customer’.

When it comes to understanding what a typical customer values and why they value it, market research can be a great tool and is probably worth consideration as you ponder that next big decision.
About Author: Rita Thomas

TheTradeBoss.com- Offering outsourcing business market research services, market research consultancy, data management firm, process outsourcing solutions, data processing services, data analysis service

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